Scarcity And a Desire For More

Edit/Addition: Creating artificial scarcity and a desire for more is an oft used psychological technique by brands that comes from basic psychology. Some reading here. An example could be Apple generating more sales when the demand somehow seems greater than the need showcased by long waiting lines or launch delays due to sold out tags. This…

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The Garden Of Peer Bagh

The other day I was drawing for Brandanew, and while those were drying out, I decided to draw out a memory- not mine but my mother’s. In several family gatherings and just personally to me, it’s been repeated a thousand times. I have no memory of it. No selfies to prove it. The garden of…

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23 Winters In Review

It’s not yet November, but I can’t wait more for December (birthday months are usually special). Over 23 Winters ago, I was offered a cake to be made in a pressure cooker considering all the shops were on curfew. For multiple reasons, that’s the only birthday gift I refused that year. This year, I would like…

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The smell of desi ghee

It’s only been six months since I were home (less in fact, but it will be over six when I go next) and it’s really been only a few days since I had a my dose of desi ghee parathas. GRANDMOTHER’S DESI GHEE Every time she is home Grandmother spends a couple of days cleaning…

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