2000: I got to my neighbourhood Aptech centre for a small computer (including Internet) course
2004: In my first job in Infy, I got exposed to a very well functioning corporate intranet (Sparsh). However, Infosys had a policy then to make trainees share computers and allow the Internet only for 1 hour in the day. Emergencies meant going to a paid cafe in the large campus. I got introduced to Orkut in that 1 hour Internet time period. Surely Infy has a social media team now 🙂
2005: In Glasgow, I started shopping online very matter of factly. Orkut was at its Indian prime, and people in Infy discovered proxies after it was (probably) blocked. I got a blogspot blog!
2007: Orkut got blocked in my local office in McKinsey. There was mass migration to Facebook. Of course even though I never understand blocking, people were commenting more on Facebook than talking, but that’s that.
2008: In my local office in McKinsey we decided to launch a local intranet ‘Spandan’ that I really enjoyed and led noticing people still wanted to share publicly on Facebook than privately on a corporate network 🙂 My boss at that time asked me why I was on Facebook (how about real friends).
2010: I noticed everyone was getting online. Everyone had a blog. Usually on Fashion.
2012: Grandmother got on Facebook.
2013: I got a secret blog. And de-secreted it after the first six months.
It’s been ten years and this blog, ideas and the online space in general has undergone a massive change including how people express themselves on various online platforms. I am currently working on a project to see how South Asia women express differently using the online space – broadly the Internet, especially given the fact that they can traditionally be seen as a ‘muted’ group. For this I spoke with a few women so far, and during our discussions, I drew an image of the evolution of Internet as I had seen and understood in India.
What would you add or alter? Did you have a different experience online?